Masterclass: Sales & Marketing: Winning in Other Canadian & Export Markets

Thank you for your interest in Food & Beverage Atlantic’s Masterclass: Sales & Marketing - Winning in Other Canadian & Export Markets

The following questionnaire is to evaluate your readiness for exporting and inclusion in this exciting new program.  

Masterclass: Sales & Marketing - Winning in Other Canadian & Export Markets

Are you ready to take your food or beverage business to the next level? Join Food & Beverage Atlantic’s Masterclass: Sales & Marketing - Winning in Other Canadian & Export Markets, an exclusive 6-week program designed for food and beverage processors eager to expand into new markets. 

This comprehensive virtual masterclass brings together a vetted, confidential cohort of industry peers, supported by experienced facilitators and expert mentors. Through interactive sessions, practical workshops, a custom developed business case, and 1:1 guidance, you’ll develop a tailored export plan to guide your business’s expansion. 

Key Highlights of the Program: 

  • 6-Week Intensive Program
    Participate in six interactive virtual sessions (4 hours each) focused on practical strategies to grow your business in markets outside Atlantic Canada.
  • Expert-Led Training
    Learn from experienced Canadian food industry professionals with extensive knowledge of retail, sales strategy, and national market expansion.
  • Personalized Learning
    Facilitators meet with each participating company to understand your business and tailor the program to address real challenges participants are facing. 
  • Hands-On Strategy Development
    Work directly on your own company’s sales and marketing strategy throughout the program.
  • Practical Tools & Templates
    Receive frameworks, templates, and examples you can apply immediately to strengthen your sales and marketing approach.
  • Industry Case Study & Group Learning
    Collaborate with other food and beverage businesses through real-world scenarios and group discussions.
  • One-on-One Coaching
    Access dedicated coaching sessions with facilitators to help implement what you learn in your business.
  • Peer Network
    Build valuable relationships with other Atlantic Canadian food and beverage companies facing similar growth opportunities.

Who Should Join? 

This masterclass is designed for Atlantic Canadian food and beverage processors who are preparing to expand outside Atlantic Canada or already sell in other Canadian or export markets and want to grow further and want to strengthen their sales & marketing strategy.

Program Details: 

  • Duration: 6 weeks, May 5 - June 9, 2026. Tuesdays - 8:30am - 12:30pm.
  • Format: Virtual 1/2 day sessions, with interactive group sessions and individual mentoring 
  • Price:  
    • $750 Regular price  
    • $500 for Food & Beverage Atlantic Members 
    • **Payment will only be due after a successful application & an interview for the program. No payment is required in order to apply. 
  • Deadline to apply: April 30, 2026

Spaces are limited. Apply now to secure your spot and take the first step toward growing your brand!

 

REQUIRED

Company Name:*

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Contact Name & Title : *

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Email:*

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Phone:*

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Business Number:*

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Physical Address (es):*

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Website: *

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Facebook:

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Instagram:

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Description of key product to export outside of Atlantic Canada (please include any links to the product if available): *

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Please attach any images or current sell sheets of the product:
Select Files

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Years of Operation: *

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Total Revenue in 2025:*

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Number of Employees:*

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Key Business Channels (ie: grocery, drug, ingredient supply, etc): *

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What provinces do you currently sell in? *

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What major retailers do you currently sell in?*

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Do you currently export? If yes, where? *

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What are your current total export sales? *

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What is your current highest level of Food Safety certification? *

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Where are your products warehoused? *

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Who are your competitors identified across Canada? *

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Tell us why you are a good candidate for the masterclass? What are your growth objectives? *

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I commit to attending a minimum of 75% of all sessions during the program should I be selected (Program dates will be based on participants availability once the co-hort is selected):*

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I commit to maintaining confidentiality of all information disclosed by facilitators or participants attained through my potential participation in this program:*



REQUIRED

I understand that the information shared in this application from may be shared with SKUFoods the delivery partner for this Masterclass and the Atlantic Canada Opportunities Agency to assess your readiness for this program.*


Thank you!

Thank you to the generous support of ACOA which allows us to provide this program. 

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