Showcase Canada: FBA Pitch Assistance Program

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Français

Food & Beverage Atlantic (FBA) is excited to partner with Public Services and Procurement Canada (PSPC) and Procurement Assistance Canada (PAC) to offer our members an exclusive opportunity to pitch their products to the Canadian Coast Guard (CCG) as a potential department supplier.

Through the Showcase Canada: FBA Pitch Assistance Program, FBA will support you every step of the way—from evaluating your readiness, to guiding you through the pitch process, and providing post-program follow-up to help ensure your success.

If you’re an Atlantic Canadian food and beverage producer looking to sell to the federal government, this is your chance to get in front of key decision-makers and take your brand to the next level!

Categories that qualify for this round of the program include:

Local Coffee - Sold in pre-ground bulk
Specialty Meat Products - Local sausages, hams, blood/white puddings, bacon, etc. Must be frozen on delivery.
Kosher/Halal/Vegan certified products - Convenience products, substitute products, and cuts of meat etc.
Bread - White bread, whole wheat, burger buns, hot dog buns, bagels, etc. Preference for frozen on delivery.

Unsure if you fit in one of these categories? Email FBA at admin@atlanticfood.ca for assistance or attend our FREE info session December 5th. If you missed the info session let us know and we can send you the recording.

You must be a Food & Beverage Atlantic Member to participate in this program.

Once registered, we will contact you to arrange your appointment either in person (locations to be announced) or virtual.

The cost per individual pitch assistance is $100. The cost goes towards the general training, assistance, and scheduling of the pitch by FBA. Should you not be selected to pitch, you will be refunded the fee.

PAC, as part of Public Services and Procurement Canada (PSPC), offers free webinars and services to make it easier for smaller and diverse businesses to bid on federal contracting opportunities. Bidding on federal procurement opportunities is always free. Visit Canada.ca/PAC or CanadaBuys.Canada.ca for more information.

Registration Deadline is Friday, December 19th, 2025.

Pitches are anticipated to take place on January 27th, 2026.

Want to learn more? Be sure to register for our FREE info session for eligible candidates on December 5th at 10 am AT.

Participating in this program does not guarantee being listed as a supplier for the Government of Canada.

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Testimonials from 2025 FBA Retail Pitch Assistance Program Participants

"The Pitch Assistance Program from FBA was critical to getting our products into the larger retailers. The process was smooth, clear and it provided us with a direct line to the decision makers. It really helped our business grow to the next level."- Annapolis Fine Cheese

"This has been a very useful and rewarding process. I would strongly recommend it to every company planning to grow their markets in retail." - Valley Flaxflour

"The FBA Pitch Assistance Program has been very helpful to grow my business. With mentoring and coaching from experts, I was able to hone a presentation that would answer most questions a buyer would have with regards to my products. When you know what a retailer is looking for in your category, it can inform how you differentiate your product from the others. FBA doesn't just introduce you to the partnering opportunity, they help you to frame your pitch to that retailer's values. This supportive approach has led to many successful product launches in stores. Presentations and webinars are available to guide you in shaping your own pitch and the FBA team is there to mentor and help. Great organization with great member benefits too!" - Axe To Grind Foods

Showcase Canada: FBA Pitch Assistance Program - Canadian Coast Guard (CCG)

January 27, 2026

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