Food & Beverage Atlantic's Pitch Assistance Program

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Français

Get Your Product on Shelves!

Food & Beverage Atlantic (FBA) is excited to partner with IGA to offer our members an exclusive opportunity to pitch their products for a chance to be listed in these stores in Quebec and New Brunswick.

Through the Food & Beverage Atlantic's Pitch Assistance Program, FBA will support you every step of the way—from evaluating your retail readiness to guiding you through the pitch process and providing post-program follow-up to help ensure your success.

If you’re an Atlantic Canadian food and beverage producer looking to break into the retail market, this is your chance to get in front of key decision-makers and take your brand to the next level!

Requirements:

You must be capable of supplying to all 300 stores in the IGA chain in both Quebec and New Brunswick.
You must be a Food & Beverage Atlantic Member to participate in this program. (Not already a member? Join now!)

Once registered, we will contact you to arrange your virtual appointment.

The current pitch date is the afternoon of March 23rd, 2026.

The cost per individual pitch assistance is $99.

The cost goes towards the general training, assistance, and scheduling of the pitch by FBA. Should you not be selected to pitch to the retailer, you will be refunded the fee.

Participating in this program does not guarantee a listing with the retailer.

Registration Deadline is Friday, February 20th, 2026.

Want to learn more? Food & Beverage Brand members of FBA can access the recorded information session in your member portal!

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Testimonials from 2025 Participants

"The Pitch Assistance Program from FBA was critical to getting our products into the larger retailers. The process was smooth, clear and it provided us with a direct line to the decision makers. It really helped our business grow to the next level."- Annapolis Fine Cheese

"This has been a very useful and rewarding process. I would strongly recommend it to every company planning to grow their markets in retail." - Valley Flaxflour

"The FBA Pitch Assistance Program has been very helpful to grow my business. With mentoring and coaching from experts, I was able to hone a presentation that would answer most questions a buyer would have with regards to my products. When you know what a retailer is looking for in your category, it can inform how you differentiate your product from the others. FBA doesn't just introduce you to the partnering opportunity, they help you to frame your pitch to that retailer's values. This supportive approach has led to many successful product launches in stores. Presentations and webinars are available to guide you in shaping your own pitch and the FBA team is there to mentor and help. Great organization with great member benefits too!" - Axe To Grind Foods

Food & Beverage Atlantic's Pitch Assistance Program - IGA 2026

Monday Mar 23 2026, 1:00 PM - 5:00 PM

Upcoming Events

SOLD OUT: Waitlist O... February 26

Free Pitch Info Sess... March 5

Attracting & Retaini... March 12

2026 Food & Beverage... March 13

Free Pitch Informati... March 18