Food & Beverage Atlantic's Retailer Pitch Assistance Program Fall 2025

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Français

Get Your Product on Shelves!

Food & Beverage Atlantic (FBA) is excited to partner with Pete's Frootique & Simply for Life to offer our members an exclusive opportunity to pitch their products for a chance to be listed in these stores across the region.

Through the Food & Beverage Atlantic's Retailer Pitch Program, FBA will support you every step of the way—from evaluating your retail readiness to guiding you through the pitch process and providing post-program follow-up to help ensure your success.

If you’re an Atlantic Canadian food and beverage producer looking to break into the retail market, this is your chance to get in front of key decision-makers and take your brand to the next level!

You must be a Food & Beverage Atlantic Member to participate in this program.

Once registered, we will contact you to arrange your appointment either in person (locations to be announced) or virtual.

The current schedule of dates (location and times subject to change)

Pete's Frootique: Sept 16 in Halifax, NS (Virtual Option Available)
Simply for Life: Sept 17 in Saint John, NB (Virtual Option Available)

The cost per individual pitch assistance is $75. The cost goes towards the general training, assistance, and scheduling of the pitch by FBA. Should you not be selected to pitch to the retailer, you will be refunded the fee.

NEW THIS ROUND - Add an optional one-on-one Coaching Call with FBA's Jackie Skinner. This add-on gives you dedicated time if you're new to pitching to ensure you're as prepared for success as possible. There is an additional fee for this option and you will be prompted for it at check out.

Participating in this program does not guarantee a listing with the retailers you choose.

Registration Deadline is Friday, August 8th, 2025.

Want to learn more? Be sure to register for our FREE info session for eligible candidates on July 25th at 10 am AT.

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Testimonials from Spring 2025 Participants

"The Pitch Assistance Program from FBA was critical to getting our products into the larger retailers. The process was smooth, clear and it provided us with a direct line to the decision makers. It really helped our business grow to the next level."- Annapolis Fine Cheese

"This has been a very useful and rewarding process. I would strongly recommend it to every company planning to grow their markets in retail." - Valley Flaxflour

"The FBA Pitch Assistance Program has been very helpful to grow my business. With mentoring and coaching from experts, I was able to hone a presentation that would answer most questions a buyer would have with regards to my products. When you know what a retailer is looking for in your category, it can inform how you differentiate your product from the others. FBA doesn't just introduce you to the partnering opportunity, they help you to frame your pitch to that retailer's values. This supportive approach has led to many successful product launches in stores. Presentations and webinars are available to guide you in shaping your own pitch and the FBA team is there to mentor and help. Great organization with great member benefits too!" - Axe To Grind Foods

Food & Beverage Atlantic's Retailer Pitch Assistance Program Fall 2025

Tuesday Sep 16 2025, 9:00 AM - 5:00 PM
Wednesday Sep 17 2025, 9:00 AM - 5:00 PM

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