Masterclass: Market Intelligence & Choosing the Right Markets

Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.

{FIRST_NAME}	Adds the recipients First Name.	Use
{LAST_NAME}	Adds the recipients Last Name.	Use
{COMPANY_NAME}	Adds the Company Name.	Use
{PORTAL_NAME}	Adds the application portals name.	Use
{MEMBER_NAME}	Adds the Recipients Membership name.	Use
{SIGNATURE_OPT_IN}	Adds the Opt-in link.	Use
{SIGNATURE_OPT_OUT}	Add the opt-out link.	Use
%signature%	Adds your preferred signature block.	Use
{Event_Start_Date}	Adds the Event's Start Date.(Events Only)	Use
{Event_End_Date}	Adds the Event's End Date.(Events Only)	Use
{Event_Name}	Adds the Event's Name.(Events Only)	Use
{Event_Description}	Adds the Event's Description.(Events Only)	Use
{Online_Training_Description}	Adds the Online Training Description.(Online Training Only)	Use
{Event_Specific_Dates}	Adds the Event's specific dates.(Events Only)	Use
{member_number}	Adds the Membership Number.	Use
{MemberSince}	Adds the Member Since Date.	Use
{CONTACTEMAIL}	Adds the Contact's Email Address.	Use
{EVENT_CREDITS}	Adds the Event's Credits.(Events Only)	Use
{EVENT_CREDITS}	Adds the Event's Credits.(Events Only)	Use
{CERTIFICATE_NUMBER}	Adds the Contact's Certificate Number	Use
{EVENTLOCATION}	Adds the Event's Location.	Use
{TOTALEVENTCREDITS}	The total number of credits that the contact has earned through the event tickets and workshops.	Use
{ASAPPEARSONBADGE}	Display the text of as appears field in the event setup.	Use
{contact_organization}	Displays the organization name of the contact.	Use
{RENEWALDATE}	Adds the Member Renewal Date in (yyyy-mm-dd).	Use
{MEMBERSHIP_YEAR}	Adds the Member's Membership Year	Use
{RENEWALDATE_MM-DD-YYYY}	Adds the Member Renewal Date in (mm-dd-yyyy).	Use
{LMS_CREDIT}	The number of credits the LMS course is worth for Continuing Education	Use
{COLLECTION_PERIOD_END-DATE_YYYY_MM_DD}	The end date of the CE collection period end date	Use
{LMS_COURSE_COMPLETION_DATE}	The completion date of the LMS course	Use
{INCEPTION_DATE}	Adds the Member Inception Date in (yyyy-mm-dd).	Use
{EVENT_END-DATE_MONTH_YYYY}	Adds Event End Date in Full Month Name and Year Format.(Events Only)	Use
{EVENT_END-DATE_MONTH_YYYY_ADD3}	Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only)	Use
{WORKSHOP_NAME}	Adds the workshop name (if applicable)	Use
{WORKSHOP_DESCRIPTION}	Adds the workshop description (if applicable)	Use
{WORKSHOP_CREDITS}	Adds the workshop credit for related workshop (if applicable)	Use
{TOTALWORKSHOPCREDITS}	Adds the sum of all workshop credits for related event (if applicable)	Use
{Event_Start_Date_DD-MM-YYYY}	Adds the Event's Start Date in (dd-mm-yyyy).(Events Only)	Use
{Event_End_Date_DD-MM-YYYY}	Adds the Event's End Date in (dd-mm-yyyy).(Events Only)	Use
{RENEWALDATE_DD-MM-YYYY}	Adds the Member Renewal Date in (dd-mm-yyyy).	Use
{RENEWAL_DATE_MONTH_DD_YYYY}	Adds the Member Renewal Date in (Month Dth, yyyy).	Use
{INCEPTIONDATE_DD-MM-YYYY}	Adds the Member Inception Date in (dd-mm-yyyy).	Use

Français

If you’ve ever thought, “We should be selling in Ontario… or maybe Quebec? Or should we go international?” — this is for you.

Because let’s face it: picking your next market is tough.

It’s easy to get caught up in gut feelings, random leads, or what your competitors are doing. But what if there was a proven process to pick the right market, the smart way?

Whether you're eyeing expansion into Atlantic Canada, Ontario, Quebec, the broader national market, or even internationally, this one-day virtual masterclass will equip you with the insights and tools needed to make informed market choices.

Join Food & Beverage Atlantic for an interactive workshop focused on leveraging market intelligence and selecting the right growth markets for your products. Designed for companies in the early stages of scaling, this session will help you navigate where and how to expand effectively, while saving you time and money from costly mistakes.

This is a 1-day Masterclass held on Zoom from 9:00 am - 4:00 pm.

By the end of the masterclass, you will be able to:

Understand market intelligence (types, data sources, etc.) and how to apply it
Use various tools to gather and validate market intelligence
Understand how to choose criteria that can be used in a market selection framework
Understand how to use a scorecard to compare and prioritize potential markets
Select from various commonly used market-entry strategies to best meet expansion goals

PLUS - All participants will also receive an exclusive 1-hour consulting call with the instructor after the program to help you create your custom plan for market entry.

Meet Your Trainer: Dr. Leroy Lowe, CITP – Forum for International Trade Training (FITT)
Dr. Leroy Lowe is FITT’s Senior Consultant, Business Development and Trade Education and a seasoned international trade expert with over 30 years of experience. He has delivered export training and strategy workshops for hundreds of businesses in many sectors – including the food and beverage sector – across Atlantic Canada and around the world. Leroy has also taught international business courses at colleges and universities throughout the region. A Certified International Trade Professional and ICC-certified Incoterms® trainer, he brings deep expertise and real-world insight tailored to the needs of food and beverage manufacturers.

Masterclass: Market Intelligence & Choosing the Right Markets

Tuesday June 17 2025, 9:00 AM - 4:00 PM
Virtual

Upcoming Events

Food & Beverage Atla... May 13, May 14, May 21, May 22, June 3, June 5

FBA Conference & Awa... October 6
Moncton, New Brunswick

Conxemar 2025 October 7