Food & Beverage Atlantic's Retailer Pitch Assistance Program Spring 2025

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Get Your Product on Shelves!

Food & Beverage Atlantic (FBA) is excited to partner with Sobeys Atlantic, Loblaws, No Frills and Costco to offer our members an exclusive opportunity to pitch their products for a chance to be listed in grocery and club stores across the region.

Through the Food & Beverage Atlantic's Retailer Pitch Program, FBA will support you every step of the way—from evaluating your retail readiness to guiding you through the pitch process and providing post-program follow-up to help ensure your success.

If you’re an Atlantic Canadian food and beverage producer looking to break into the retail market, this is your chance to get in front of key decision-makers and take your brand to the next level!

You must be a Food & Beverage Atlantic Member to participate in this program.

Once registered we will contact you to arrange your appointment either in person (locations to be announced) or virtual.

The current schedule of dates (location and times subject to change)

Sobeys Atlantic: UPDATED DATES May 14 & 15 in Nova Scotia (Virtual Option Available)
Loblaws/No Frills: May 21 & 22 Virtual Only
Costco Wholesale: June 3 in Newfoundland & June 5 in Nova Scotia (Virtual Option Available)

The cost per individual pitch assistance is $75. The cost goes towards the training, assistance, and scheduling of the pitch by FBA. Should you not be selected to pitch to the retailer at this time you will be refunded the fee.

Participating in this program does not guarantee a listing with the retailers you choose.

Please note that the registration deadline is EXTENDED May 2nd, 2025.

Food & Beverage Atlantic's Retailer Pitch Assistance Program Spring 2025

Tuesday May 13 2025, 9:00 AM - 5:00 PM
Wednesday May 14 2025, 9:00 AM - 5:00 PM
Wednesday May 21 2025, 9:00 AM - 5:00 PM
Thursday May 22 2025, 9:00 AM - 5:00 PM
Tuesday June 03 2025, 9:00 AM - 5:00 PM
Thursday June 05 2025, 9:00 AM - 5:00 PM

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