Masterclass: AI for Productivity & Profit

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Français

If you don't integrate AI to improve productivity and competitiveness you will get run over by competitors that do.

AI is transforming how businesses operate—but many food & beverage entrepreneurs are unsure where to start. This one-day, in-person, hands-on workshop cuts through the noise and shows you exactly how to apply AI to your everyday operations, including:

Marketing & Sales
Delivery
HR
Leadership

Designed for non-technical teams, these in-person session uses Symplicity Designs’ proven process-first approach to help you identify bottlenecks, simplify workflows, and adopt low-cost AI tools that create immediate impact. You’ll leave with practical steps you can implement the very next day, specific to food & beverage processors.

Who should participate?

Ideal participants include founders, key operators, leaders, and change makers within your organization that have the ability to adopt and integrate new tools for maximum impact. This workshop is geared towards business leaders, a technical or IT background is not required.

Dates & Locations

Wednesday, January 7 – Dartmouth, NS
Friday, January 9 – Moncton, NB
Tuesday, January 20 – Charlottetown, PE
Friday, February 6 – St. John’s, NL

Venues to be announced. Session held in-person

Agenda

8:30am – Registration
9:00am – 3:00pm Workshop with Matt Symes (lunch provided)

Cost

$99 for FBA Members
$149 for non-FBA members.
- Not a member? Join today for access to free and discounted training, member only programs, and more.

About the Presenter

Matt Symes

CEO & Founding Partner

Symplicity Designs

Matt Symes is a family-focused serial entrepreneur and CEO of Symplicity Designs, known for leading major strategic transformations across more than 500 organizations in the public and private sectors. He is the AI Entrepreneur-in-Residence at UNB’s Technology Management & Entrepreneurship (TME) program, a transformation strategist, and an AI-first organizational architect. With a portfolio of nine companies including Epoch Chemistry, a Moncton-based speciality coffee roaster and cafe, he has helped scale multiple businesses—including taking a CPG firm from $20M to $155M, transforming the Francophone Education System into one of the fastest-improving globally, and growing a construction firm from $42M to $180M. Recognized as the Halifax Chamber’s 2020 Business Leader of the Year and an Atlantic Business Magazine Top 50 CEO (2022–2025), he brings a unique lens shaped by studies at UNB and Wilfrid Laurier, a background in military history, and a commitment to social impact through Symplicity’s B-Corp status. Based between Halifax and Moncton, he’s an avid long-distance runner aiming to complete marathons on all seven continents and a proud Girl-Dad who finds purpose in both his family and his work.

In partnership with:

Masterclass: AI for Productivity & Profit

Wednesday Jan 07 2026, 9:00 AM - 3:00 PM
Friday Jan 09 2026, 9:00 AM - 3:00 PM
Tuesday Jan 20 2026, 9:00 AM - 3:00 PM
Friday Feb 06 2026, 9:00 AM - 3:00 PM

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